Bucephalus Scale · Diagnostic

Booking-to-Call Revenue Leak Calculator

See what happens between the calls you booked and the calls that actually become live sales conversations — and what your existing bookings are modeled to be worth.

leak_console live model

Booked calls per month

Show rate Percent of booked calls that become live sales conversations.

Close rate Percent of live sales conversations that become clients.

Average revenue per new client

Do you directly pay to generate these booked calls?

Monthly acquisition spend Used to generate these booked calls.

Your booking-to-call gap

100

Booked Calls

↓ 40% show rate ↓

Live Sales Conversations

60 booked calls didn't reach a live sales conversation.

Your current results

25%

Close Rate

Expected Clients At Current Rates

$60,000

Modeled Sales Value At Current Rates

What would 10 more live sales conversations be worth?

~$15,000

At the current close rate and average client value.

Model an improved scenario

What if your show rate increased to

And your close rate increased to

Current vs improved

$108,000 ↑ from $60,000 currently

+$48,000 modeled difference

Current

Booked Calls100

Show Rate40%

Live Sales Conversations40

Close Rate25%

Expected Clients10

Modeled Sales Value$60,000

Improved (modeled)

Booked Calls100

Show Rate60%

Live Sales Conversations60

Close Rate30%

Expected Clients18

Modeled Sales Value$108,000

+20

Live Sales Conversations

Expected Clients

+$48,000

Modeled Sales Value

This is a modeled scenario, not a guaranteed outcome. Booked-call volume and average client value stay the same — only show rate and close rate change. Values assume the improved rates are achieved and hold steady.

Paid acquisition economics

$300

Cost Per Booked Call

$750

Cost Per Live Sales Conversation

$750

Current Cost Per Live Conversation

$500

Improved Modeled Cost Per Live Conversation

Same acquisition spend, applied to the modeled improved show rate. Booked-call volume and spend are unchanged in this scenario.

This calculator models the economics between booked calls and live sales conversations using the numbers you entered. It does not assume every missed call was recoverable or that the pre-call process caused the drop-off. Scenario values assume booked-call volume, close rate, and average client value remain unchanged. Results are illustrative and are not guarantees of future revenue.